A Cat excavator is next to make an appearance on the big screen when it joins the team of hero robots in the highly anticipated film “Transformers: The Last Knight,” directed by Michael Bay. Along with the movie’s release, Caterpillar has announced that one of its machines has a small part in the film. The company says a Cat 320 excavator can be seen “hiding in an auto salvage yard” alongside Mark Wahlberg‘s character Cade Yeager and a group of Autobots.
Briefing on the excavator’s movie appearance and explaining the attributes between Caterpillar and the Transformers films, Jessica Nunley, global marketing innovation manager for construction equipment at Caterpillar, comments both brands are well aligned. “The attributes associated with the Transformers movie franchise – strength, loyalty and protection – line up perfectly with the Caterpillar brand,” she says. “The Autobots take on the role of partners who help the movie’s hero rise to the challenge, and Caterpillar views our customer partnerships the same way. As we develop new products for the jobsite of the future, we’re all about transformation. We want to help our customers change the construction industry for the better.”
The Age of Smart Iron offered by Caterpillar equipment transforms the project jobsites by allowing entire fleets to speak the same language and introduces machine advancements faster and more frequently than ever before. “Through the integration of Cat Connect technologies, such as LINK, GRADE, PAYLOAD and DETECT, Caterpillar is changing the way the construction industry can increase productivity, achieve efficiency gains and protect the safety of workers on the jobsite,” says Kurt Norris, global marketing manager, Global Construction & Infrastructure division. “We have entered the Age of Smart Iron and I can think of no better way to exemplify this paradigm shift than to join forces with the iconic Transformers movie franchise in the film ‘Transformers: The Last Knight’.”